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May 24th, 2011 | 
Author: Berkeley Heights Facility Teaching ‘Lifetime’ Sport for Almost Three Decades
by Joseph Harkins, The Alternative Press
on Sunday, May 08 2011
Gina Genovese - ranked among the top 150 women in professional tennis
BERKELEY HEIGHTS, NJ – Students taking lessons at Gina’s Tennis World have a ball in more ways than one. Their instructor makes sure of it.
Students are guaranteed to hit more balls in an hour than anywhere else in the country, but that’s not the only reason some 300 players have made a habit of coming to the Berkeley Heights facility each week.
“We make the game fun,” said Gina Genovese, who has been operating Gina’s Tennis World at 649 Springfield Avenue for the past 28 years. “Everybody comes here to have a good time. This is sometimes the most enjoyable hour of their week. Players come here because they want to be here – and that’s an extraordinary thing.”
Genovese prides her facility on two ball machines and a unique rotation system for instruction that eliminates long waits in lines so common at other courts where lessons are offered. It’s what’s helped the two-court indoor facility attract players from 5 to 80 years-old, and develop skills from beginner to advanced levels.
Gina Genovese has been teaching tennis at Gina's Tennis World in Berkeley Heights for close to three decades
“I really love the mix,” said Genovese. “The variety and different levels really makes my job so much more meaningful and enjoyable.”
Programs include clinics for juniors and adults, semi and private lessons, regular weekly tennis games and Saturday night tennis parties as well as racquets and supplies including sneakers and professional stringing, seven days a week and four during the summer months.
“We constantly have to innovate and develop new ideas to stay fresh and keep up with the times,” said Genovese. “Not everyone learns in the same way so we use various approaches.”
Many of the instructional programs emphasize body mechanics and injury prevention. As an example, Genovese said students might sit on an exercise bench, rising to hit the ball to build leg strength. It’s a lesson not lost on the former professional who, at one time, was ranked among the top 150 women tennis players in the world until a congenial hip injury shortened her career at age 22.
“I don’t play as much as I used to,” said Genovese, jokingly conceding to her injury. “I want to make sure my own body parts last a little bit longer.”
Word of mouth, an aptitude for numbers and sound business sense allowed Genovese to lease the current facility and eventually purchase it in 1986, where she has since formed a number of “lifelong” relationships and a lasting career out of a “lifetime sport.”
“Coaching tennis is more of who I am and what I am,” said Genovese, a 20-year resident of Berkeley Heights who is assisted by tennis director Wendy McCahill and instructor Phil Rankin. “I just enjoy working with children and tennis players who want to excel at the game.”
Posted in 
For over 27 years, Gina’s team of high quality professionals has been developing the skills of beginners through advanced players.
by The Alternative Press
on Saturday, March 05 2011
We specialize in body mechanics and injury prevention techniques. In our clinics, you will hit more balls in an hour than anywhere in the country! We use two ball machines and a unique rotation system for instruction, so there are no lines.
Come experience our friendly and professional environment where you can take your game to the next level.
Website: http://ginastennisworld.com/blog/
Phone Number: 908-464-9591
Address:
649 Springfield Avenue
Berkeley Heights, NJ 07922
Tags: Welcome to Gina’s Tennis World’s brand new website. We hope you find the information on our site useful and helpful, and look forward to hearing from you soon!
Sincerely,
Gina Genovese